Premium Quality
Vegan
Gluten Free
Plant-Powered
Amazing Taste
Doctor-developed
Premium Quality
Vegan
Gluten Free
Plant-Powered
Amazing Taste
Doctor-developed
Five Stars, all round


Adam L.
I've been wanting to take a vitamin supplement that I can actually enjoy taking. In the past I've...


Rosie C.
I absolutely love well squared gummies!! These are probably the only pack of vitamins I’ve ever f...


Sucheta K.
I have been taking these for 3 months now and I can noticeable tell that all hair fall has stoppe...


Jane D.
I've been wanting to take a vitamin supplement that I can actually enjoy taking. In the past I've...

Upgrade your nutrition

Delicious taste
Bursting with flavour. Low calorie

Plant-based
With 100% recyclable packaging

Science-backed
Doctor-developed for peace of mind

Chewable goodness
Easy on the stomach. No water needed
The Doctor on a mission
Mind the night shift selfie.
Meet Doctor Zobir.
Like most of us, he faces the daily struggle of maintaining a nutritious diet amidst a hectic schedule.
As an advocate of healthy living, fitness and self-improvement, he grew tired of the routine of ingesting multiple tablets each morning, a repetitive act that left him disillusioned with his mission for improved health.
Healthy living shouldn't be complicated.
Subscription benefits
Save £££ on every single order.
You’re in control. Skip, swap or cancel anytime.
Exclusive gifts, early access & merch.
Free UK delivery, straight to your door.

Own your health, start your day the right way
Upgrade your routine & feel better for it
Plant power
Being a plant-based brand, we never use planet-toxic ingredients such as palm oil or gelatine
GMO & allergen-free
Our products are non-GMO & 100% allergen-free, meaning they have no dairy, soya or gluten
Eco-friendly
We are mindful of our planet. That's why our packaging is 100% recyclable with the environment in mind
What our friends think 👇🏼
Frequently asked questions.
Got a question?.. We've got the answer
100%. They are free from all allergens including milk, eggs, fish, soybean, gluten, nuts, shellfish
Chew 2 gummies each day
In the U.K 🇬🇧
Depends on the product but all are around the 20 calorie per serving mark


Simple & effective
Sustainability
As an aspiring B-corp, we are passionate about the environment and place huge value on green and ethical practices.
Our Mission
We are on a mission to make supplementary nutrition easy and enjoyable for everyone.
Expertly formulated
Extensively researched and engineered with your health goals in mind. We use premium ingredients backed by science.